S.M. Awal Pasha Moon, better known as Moon Bhai, is an IT Professional. Before being named CEO of ASES Tech in March 2021, Moon was HB’s Head Of Sales and was responsible for all of the company’s countrywide sales and operations, including end-to-end management of HB’s supply chain, sales activities, and service and support in all markets and over the country.

Previous to his work at HB, Moon was the Head Of Sales of Studio Mason Ltd.

Moon also spent 12 years with CSL as COO in Kushtia, Chittagong, Dhanmondi (inside & outside Dhaka) and finally Elephant Road operation where he led computer peripherals, laptops and printing & imaging products’ distribution in countrywide channel partners.